Jackie Goldschneider Blasts Bethenny Frankel for “Skinnygirl” Brand: Stop Promoting Disordered Eating!

Jackie Goldschneider has been making progress against her problematic eating after years of diligent effort.

This is not a “quick fix,” as the Real Housewives of New Jersey star is aware of. When her children started to notice her habits, she worked harder.

She is now aiming after a former RHONY cast member who, in her opinion, has made an unhealthy body image the centerpiece of her brand.

Bethenny Frankel is being pursued by Jackie. After all, she is the “Skinnygirl mogul,” as everyone refers to her. And Jackie might be right.

Jackie Goldschneider spoke to Evan Real and Danny Murphy of Page Six during the Virtual Reali-Tea podcast this week.

She has taken time to explore her health journey and all of the factors that led her to where she is today.

All of that has made her much more aware of the pernicious parts of society that actively encourage or even reward disordered eating.

“Bethenny has Skinnygirl,” Jackie pointed out, referring to the RHONY alum’s brand.

“And I’ve got a very strong opinion on this one,” she emphasized.

Jackie feels so strongly about this “because I say, ‘F–k marketing skinny.’”

“I’m sick of f–king marketing skinny,” Jackie then reiterated.

“I don’t want to drink something because it’s going to keep me skinny,” she emphasized. That shows a lot of growth.

“So f–k you, Bethenny!” Jackie then declared. “F–k your skinny brand. That’s how I feel.”

Meanwhile, Bethenny’s representative came out with a response.

Of course, the response plugged Bethenny’s book.

“Bethenny has personal experience with this topic,” her rep noted, “and speaks about it in detail in her book ‘Naturally Thin’ and ‘Business Is Personal.’”

If you’re plugging your client’s product in a rebuttal … well, it’s relevant, but it feels a little awkward, you know?

“Jackie has reached out to Bethenny and corresponded several times,” the rep went on.

“So,” the rep then shaded, “interestingly, she didn’t reach out there.”

The representative then praised Bethenny, though that is arguably all part of the job.

“She is very engaged and connected to her audience,” the statement proclaimed.

The representative then concluded: “Bethenny wishes Jackie well on her personal and business journey!”

We might humbly suggest that Jackie did not bring this up with Bethenny in the past because she was at a different place in life.

First, so many of us seldom notice the malice that seems baked into the world around us. Racism, sexism, homophobia, transphobia, and ableism. And yes, the promotion of disordered eating.

It all seems so casual that it’s easy to not notice it until it impacts you, personally. That’s why we all need to learn about what others experience. Systemic change begins with awareness.

Secondly, when you’re in the throes of disordered eating, messages promoting unhealthy habits can seem like “common sense.”

Jackie likely ignored, agreed with, or even echoed these toxic sentiments about extreme weight loss.

Unlearning is part of the process. Then, you start to notice it all around you. And, in Jackie’s case, that means using her platform to call it out.

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